Buying Behaviour

×

Error message

Login to View the full-text of the paper.

Understanding Customer behaviour in E-tailing - A Study of Nanded City

E-retailing or E-tailing means buying or selling of products or services through electronic means such as internet, mobiles etc. Electronic retailing or e-tailing can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. The decision of demonetization taken by the Narendra Modi government has increased the use of online payments which will definitely increase the turnover in E-retailing.