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Understanding Customer behaviour in E-tailing - A Study of Nanded City

E-retailing or E-tailing means buying or selling of products or services through electronic means such as internet, mobiles etc. Electronic retailing or e-tailing can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. The decision of demonetization taken by the Narendra Modi government has increased the use of online payments which will definitely increase the turnover in E-retailing.

CUSTOMER’S APPROACH TOWARDS THE TREASURE MALL: Empirical Case study of Nanded City

The young generation prefers the new modern method for shopping and other things. The mostly customers like to go the mall, due to luxurious facility provide by mall. The most of the students are going to mall for the watching movie and shopping. The goal of this study is to examine the factors which influence the consumers' attraction to shopping malls.