COMPETITION LAW AND CONSUMER WELFARE: ISSUES AND CHALLENGES
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As far as protection of consumer’s interest is concerned, it is basically understood as injustice which is suffered by the consumer in the commercial street in the form of quality, price, and guarantee choice extra which needs to be redressed by justified means. Competition which has got affected to a large extent by Globalization can unearth a lot of intricacies in the system of consumer protection strategy because of the ever changing size and involvedness of production and allocation attributions. So much so the consumer’s mobility has also resulted into the decrease of face to face interaction between vendor and vendee. On the other hand the new economic and competition policy making process with special focus on Globalization has also given rise to the competitiveness ensuring good quality, consumer satisfaction as well as low cost. The methodology of rivalry amongst the firms for the making of market structures conducive to such rivalry makes for such competition stuff viable. In the light of the above, this article makes an attempt to minutely analyze the bridge in between the protection of the consumer’s interest and the promotion of justified competition at length.