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Understanding Customer behaviour in E-tailing - A Study of Nanded City

E-retailing or E-tailing means buying or selling of products or services through electronic means such as internet, mobiles etc. Electronic retailing or e-tailing can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. The decision of demonetization taken by the Narendra Modi government has increased the use of online payments which will definitely increase the turnover in E-retailing.

Determinants of Automobile Brand Choice

Automotive industry plays a vital role in country’s economic and industrial development. It is one of the fastest growing sectors in the world. De-licensing in 1991 and subsequent 100% FDI in the sector has put the Indian automobile industry on a new growth trajectory, which attracted foreign auto giants to set up their production facilities in the country to take advantage of the various benefits it offers. Large middle class population, growing earning power and strong technological capability have been boosting automobile demand for the past few years.

TRENDS THAT WILL SHAPE NEO-CONSUMERISM OF 2040

Consumerism is a word with two meanings, one, an ideology and the other, a movement to promote rights of consumers. Growing economy, expansion of markets, globalisation, efficient ways of communication and technology gave way to the neo-consumerism. Vastly criticised, it has many advantages to boast upon. The present paper is an effort to explore in detail the meaning of consumerism, its ill effects along with its many good effects. It further tries to explore the recent trends and the way things would turn in the year 2040, after 25 years.

A CONCEPTUAL STUDY ON GREEN MARKETING

“Sustainability is the mother lode of innovations that yield both bottom-line and top line returns"

TO STUDY THE EFFECT OF FIVE FORCES ANALYSIS ON TYRE INDUSTRY

There are 43 Indian tyre manufacturers of which only 10 of them constitute 90-92% of tyre production. Keeping this in mind, it should be noticed that the share of imports has been increasing at a steady rate due to demand by commercial vehicles, and passenger vehicles. Demand for automobile tyres is increasing, but with fluctuating prices of raw materials increase in growth can't be seen. Volume of sales slowdown of Indian tyre industry and the competition play crucial role in developing market like India.