awareness of consequences of environmental problems

GREEN AWAKING OR NOT: INVESTING PRO-ENVIRONMENTAL BEHAVIOUR INTENTION OF GUJRAT CONSUMERS

This study investigates the effects of consumer’s environmental awareness and responsibility towards personal norms in shaping pro-environmental behaviour in Gurjat Context. Many of today’s environmental issues are directly or indirectly a consequence of people’s everyday behaviour. Indeed, as environmental concern has today become a universal phenomenon, understanding of the perspective and through its motivational domains is of much significance to strategic decisions of organizations.