retail store

A study on Customer Expectation Management in Expediency Stores Format in Organized Retail Stores in Surat City

In today’s competitive environment only the best survives. To survive and grow, the retailers need to strategize their operations to ensure customer delight, repeat purchases and increase in profitability. The key to achieve this objective is to give exemplary shopping experience and convert the customer from browser to a spender and to a big spender. Amenity excellence is a measure of the extent to which a delivered amenity meets the customer expectations.