In India, there has been a recent spurt in the number of ‘item songs’ generated by Hindi films. These songs or ‘numbers’ are topping the popularity charts owing to the catchy lyrics and most importantly the performance by the top stars themselves. The present research article focuses on how such songs are a downright degradation of the entire womankind and how the patriarchal ideology thus promoted is detrimental to the safety of women in the real world. The obscenity and vulgarity endorsed by such songs often go un-noticed but do impact the psyche of people.