Now days, more and more online retailers enter into the market. In a competitive market place, it is very crucial to understand customers’ needs. Therefore, they have moved from a product-centric to a customer centric position. Customer retention is directly influenced by customer satisfaction. To find out the factors affecting customers’ satisfaction, 100 respondents have been considered. Convenience sampling method has been applied to collect the data. The data has been collected by framing a questionnaire.