William J. J. Gordon and his associates designed Synectics, an interesting approach to the development of creativity. Analogies are the chief element of Synectics. In Synectics exercises students ‘play’ with analogies until they relax and begin to enjoy making more and more metaphoric comparisons. Then they use analogies to attack problems or ideas. It is designed to lead students into slightly illogical world to give us the opportunity to invent new ways of seeing things, expressing ourselves and approaching problems. There are two strategies based on Synectics procedure.