and Return on Capital Employed Ratio

A COMPARATIVE ANALYSIS OF PROFITABILITY OF SELECTED DIAMOND COMPANIES IN INDIA

The present paper aims to comparative analysis the Profitability of the selected diamond companies by making use of Profitability ratios such Gross profit ratio, Net profit ratio, Expenses or Operating ratio Return on fixed Assets Ratio, Return on Shareholders’ Funds Ratio, Return on Capital Employed Ratio for the time spanning from 2004-2014. Short term creditors are mainly interested in the profitability position of the firms to know the promptness of company to meet its current liabilities. The result shows that among the nine selected diamond companies i.e.