marketing

TRENDS THAT WILL SHAPE NEO-CONSUMERISM OF 2040

Consumerism is a word with two meanings, one, an ideology and the other, a movement to promote rights of consumers. Growing economy, expansion of markets, globalisation, efficient ways of communication and technology gave way to the neo-consumerism. Vastly criticised, it has many advantages to boast upon. The present paper is an effort to explore in detail the meaning of consumerism, its ill effects along with its many good effects. It further tries to explore the recent trends and the way things would turn in the year 2040, after 25 years.

MARKETING STRATEGY DURING RECESSION WITH SPECIAL REFERENCE TO HINDUSTAN UNILEVER LIMITED

Recession is significant decline in activity across the economy, lasting longer than a few months. Industries are confronting heavy losses due fall down of global economy. As per Federation of Indian chamber of Commerce and Industries (FICCI) due to global recession many industries had to cut down production by 10%- 50%. This research paper will try to explain the term recession in comprehensive manner. This research paper aims to study the impact of recession on the FMCG sector with special reference to HUL.