TRENDS THAT WILL SHAPE NEO-CONSUMERISM OF 2040

Dr. VESHALEE JAGOTA,
Associate Professor
GOVT. COLLEGE, NADAUN,
HAMIRPUR, HIMACHAL PRADESH
E-mail : veshalee@gmail.com
Mob. No. :9418115296
PRAMOD DESHANI
Assistant Professor
D. R. PATEL & R. B. PATEL COMMERCE COLLEGE,
SURAT, GUJARAT.
E-mail : pvdeshani@yahoo.com
Mob. No. : 9825406456

Abstract: 

Consumerism is a word with two meanings, one, an ideology and the other, a movement to promote rights of consumers. Growing economy, expansion of markets, globalisation, efficient ways of communication and technology gave way to the neo-consumerism. Vastly criticised, it has many advantages to boast upon. The present paper is an effort to explore in detail the meaning of consumerism, its ill effects along with its many good effects. It further tries to explore the recent trends and the way things would turn in the year 2040, after 25 years.

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