The Indian mobile telecommunications market has been growing at a very fast pace. Over the years, young consumer’s demand has become even more mature and   sophisticated. By doing an empirical study, this thesis provides a snapshot of the Indian youth market for mobile phones. The research work focuses on the usage of mobile phones by students in three commerce colleges of  Surat. Primary data is used for the study. It was collected with the help of pre-structured questionnaire. Statistical techniques like Weighted Average Score and Likert scale was used to analyze the data.