The Indian mobile telecommunications market has been growing at a very fast pace. Over the years, young consumer’s demand has become even more mature and   sophisticated. By doing an empirical study, this thesis provides a snapshot of the Indian youth market for mobile phones. The research work focuses on the usage of mobile phones by students in three commerce colleges of  Surat. Primary data is used for the study. It was collected with the help of pre-structured questionnaire. Statistical techniques like Weighted Average Score and Likert scale was used to analyze the data. All the respondents strongly agree that mobile phones have become a necessity. Touch Screen phones are preferred among students. It was found that Nokia’s handsets were found to be the first choice of commerce college students. This finding in its own limited manner is certainly an indicator of Nokia’s supremacy in the handset market over other players. A better understanding of mobile phone users is a crucial success factor in an emerging telecom market like India. The findings can be used by marketers to develop effective product and promotion mix for different segments.