FACTORS INFLUENCING SELECTION OF MUTUAL FUND SCHEMES - A CASE STUDY OF SURAT CITY

Dr. Martina.R.Noronha

Vice Principal,

S.P.B.English Medium College of Commerce,

Surat, Gujarat, India.

CONTACT : (M) 919998221321

E-mail : m_r_noronha@yahoo.com

Dr. Purnima.U.Mehta

Assistant Professor,

S.P.B.English Medium College of Commerce,

Surat, Gujarat, India.

CONTACT : (M)  919427120604

Abstract: 

The growth of mutual funds has been phenomenal. The mobilization of funds by mutual funds has been on the rise since 1964. When mutual fund market was thrown open to the private sector in 1993, the corpus of mutual fund in India has swelled tremendously.

The present study is an attempt to study the   investment pattern among mutual investors of Surat City and   factors influencing their investment. Purposive sampling method is used to collect data. Hundred respondents each are taken from Surat. A structured questionnaire was given to 100 respondents which consisted of both open ended and close ended questions. statistical techniques such as Tabulation and Garrett’s Ranking Method are used to find out the most popular tools of investment and important factors influencing the selection of mutual fund schemes by mutual fund investors.

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