Understanding Customer behaviour in E-tailing - A Study of Nanded City

Dr. R. V. Tehra
Asst. Professor,
School of Commerce & Management Sciences, S. R. T. M. University, Nanded (MH)
E-mail: ranjeet.tehra@gmail.com


E-retailing or E-tailing means buying or selling of products or services through electronic means such as internet, mobiles etc. Electronic retailing or e-tailing can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. The decision of demonetization taken by the Narendra Modi government has increased the use of online payments which will definitely increase the turnover in E-retailing.
The main objective of this paper is to study understand the buying behaviour of customers in E-retailing; understand the various problems in e-retailing and to find out the level of customer satisfaction etc from the customers of e-retailing.