market research

CUSTOMER'S PERCEPTION ABOUT ORGANIZED RETAIL STORES: A CASE STUDY OF SURAT CITY

In this study an attempt has been made to determine the factors which customers keep in mind when they buy products from the organized retail stores. Customers prefer the organized retail stores keeping in view its convenience in term of product range, multiple choice, offer and schemes, less than MRP etc. Offer and schemes, less than MRP and more varieties under one roof are combined attributes that customers like about the organized retail stores. Customers expect free home delivery from the stores.