There are 43 Indian tyre manufacturers of which only 10 of them constitute 90-92% of tyre production. Keeping this in mind, it should be noticed that the share of imports has been increasing at a steady rate due to demand by commercial vehicles, and passenger vehicles. Demand for automobile tyres is increasing, but with fluctuating prices of raw materials increase in growth can't be seen. Volume of sales slowdown of Indian tyre industry and the competition play crucial role in developing market like India. The five force model used to analyze the situation of tyre industry in India.