The success of most businesses depends on their ability to create and maintain customer loyalty. Companies have realized that selling to brand loyal customers is less costly than converting new customers. Brand Loyalty provides companies with strong, competitive weapons.  The present paper aims to find out the perception of women skincare cosmetics users regarding the relative importance of the sub-components of Product Quality-Related Factors Influencing  the Purchase of Skincare Cosmetics Products namely, The Match between Product and Consumer Skin-Type and The Availability of a Wide Selection of Products under the Same Umbrella Brand. It was found that Match between Product and Consumer Skin-Type is more important than Availability of a Wide Selection of Products under the Same Umbrella Brand. Based on the findings, the paper also suggests various marketing strategies to marketers of skincare cosmetics to ensure a strong loyalty base.