AN ANALYTICAL STUDY OF PROFITABILITY MANAGEMENT OF THE SELECTED AUTOMOBILE COMPANIES IN INDIA

Prin. Dr. K. N. Chavda

 J. Z. Shah Arts & H. P. Desai Commerce College, Amroli, Surat.

E mail ID: principal@amrolicollegesurat.com

Mo.98258-97197

Ms. Chakshu C. Shah

Ph. D. Scholar, Department of Commerce (Accountancy),

Veer Narmad South Gujarat Universty, Surat.

E mail ID:  chakshu.preethet@gmail.com

Mo. 99241-00959

Abstract: 

The Indian automobile industry has vital role to play in the world’s automobile market because the automobile industry has continued its growth trajectory over the past few years. Through the growing progress in demand, increasing of revenue, expanding middle class and young population base, skilled manpower as well as enhancement of technology, will propel India to be among the world's top five auto-producers by 2015.  “Profit is the engine that drives the business enterprise‟. Every firms or companies need to maintain sufficient profits to survive and grow in the long run. Profitability means capability to make profit from all the business activities of an organization, company, firm, or an enterprise. It indicates how resourcefully the management can make profit by using all the resources available in the market. In this research Paper, we have selected 3 automobile companies in India. The main objective of this research paper is to analyze the profitability management of the selected automobile companies for last five years (2008-2009 to 2012-2013). This research paper is based on secondary data. Profitability management is analyzed by using different profitability ratios and analysis of variance of selected automobile companies. Through we found that all the selected ratio are fluctuating trend during the period of study, and by ANOVA analysis we concluded that, there is some difference in gross profit ratio, net profit ratio, operating profit ratio, return on capital employed ratio, return on net worth ratio and return on assets ratio of the selected automobile companies due to different factors.

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