DEPOSIT MOBILISATION BY CENTRAL CO-OPERATIVE BANKS
The performance of banking business by the cooperative banks in rural and semi-urban areas has been very good. They even perform well in urban and metros where the apex state cooperative banks and district central cooperative banks successfully compete with their counter parts in the banking business market. However, their growth rate in the recent past is not encouraging. A comparison between central cooperative banks and commercial banks reveals that central cooperative banks could achieve a higher growth in deposits and credit because of their proximity to the customers. But in recent years the performance of the District central cooperative banks in this regard is not appreciable. The central District central cooperative banks have been slow in mopping up deposits; as a result, their internal resources have not been fully and properly augmented. Deposits from the public provide low cost working fund for the bank. When it is not fully augmented, the performance of the bank is affected. Innovative business has become more essential for the banks to stay and to progress in this aggressive, ever-changing, competition-packed marketing environment. The Indian banking including central cooperative banks which was so far functioning in the highly regulated environment is now facing the de-regulation of interest regime. The central cooperative banks are preparing themselves to fight the competition as they were complacent in the regulated as well as monopolistic market environment. Therefore an attempt has been made, in this paper, to analyse the deposits mobilisation of a District Central Cooperative Bank in India.