The term ‘Health Insurance’ relates to a type of insurance that essentially covers your medical expenses. A health insurance policy like other insurance policies is a contract between an insurer and an individual / group in which the insurer agrees to provide specified health insurance cover at a particular “premium” subject to terms and conditions specified in the insurance policy. Health Insurance comes is useful to meet with health emergencies. 

The present study attempts to know the factors influencing purchase of health insurance and to find customers preference towards different kinds of health insurance policies in Bardoli city    in Surat District, Gujarat. It was found from the study that “Maximum customer’s satisfaction” and level of income play vital role for purchasing of health insurance. Health insurance necessity because of changing life style and increasing cost of medical expenses. It is means to insure for illness and avoid unexpected financial calamities. In spite of having dependent family, respondents purchase individual health insurance policy.