Business, Management and Accounting

RURAL RETAIL MARKETING : MODERNIZATION AND CREATIVITY

The paper focuses on rural marketing: modernization & creativity. Marketers’ make consistent attempts to innovate tools and strategies to overcome the challenges they face in the business arena. Business innovations are broadly classified under two heads, namely Product / Service modernization. Marketer need to design creative solutions to overcome challenges   typical of the rural environment. Such as physical distribution, channel management, promotion and communication. The paper most importantly attempts to inform that India's rural markets offer a sea of opportunity.

CREATIVITY, INNOVATION AND ENTREPRENEURSHIP

Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Innovation is the ability to apply creative solutions to problems and opportunities to enhance or to enrich people’s life.

Harvard’s Theodore Levitt says that “creativity is the thinking new things, and innovation is doing new things.” Entrepreneurs become successful by thinking and doing new things or old things in new ways.

A STUDY ON THE PATTERN OF USAGE OF MOBILE PHONES AMONG COMMERCE COLLEGE STUDENTS IN SURAT

The Indian mobile telecommunications market has been growing at a very fast pace. Over the years, young consumer’s demand has become even more mature and   sophisticated. By doing an empirical study, this thesis provides a snapshot of the Indian youth market for mobile phones. The research work focuses on the usage of mobile phones by students in three commerce colleges of  Surat. Primary data is used for the study. It was collected with the help of pre-structured questionnaire. Statistical techniques like Weighted Average Score and Likert scale was used to analyze the data.

Study Of CSR Disclosure Practices By Blue Chip Companies In India Before And After Issuance Of 'Corporate Social Responsibility Voluntary Guidelines 2009' By Government Of India

Philanthropy and service to society are as old as Indian culture. The modern concept of CSR, in post industrialized world has evolved from philanthropy to part of strategic planning for sustainable development. In order to encourage Indian corporate to report on CSR issue, Government of India issued ‘CSR Voluntary Guidelines 2009’ in December 2009 to be effective from financial year 2009-10.

Environmental Accounting And Role Of Accounting Professionals

The article brings forth the fact that the declining state of our environment has become a global epidemic and environment accounting can be used as one of the tools for making the corporations around the world comprehend (becomes conscious) their accountability and thus help to maintain the environment.

The article lays emphasis on the need for regulatory environment disclosures, preventive strategies that can be adopted by the companies, role of accounting professionals and the practices adopted presently in Japan & Europe.

FACTORS INFLUENCING SELECTION OF MUTUAL FUND SCHEMES - A CASE STUDY OF SURAT CITY

The growth of mutual funds has been phenomenal. The mobilization of funds by mutual funds has been on the rise since 1964. When mutual fund market was thrown open to the private sector in 1993, the corpus of mutual fund in India has swelled tremendously.

THREAT OF STRESS - STUDY OF FINANCIAL SECTOR EMPLOYEES

Stress in the work place has become an inevitable part of life in recent times. Organizational stress originates in organizational demands experienced by the individual. Although, it does have galvanizing effects to some extent making the life more challenging and charming; beyond a certain level, it leads to disturbances in personal as well as professional life. Organizations interested in building high performing culture need to examine the Organization Role Stress (ORS) patterns among their live wires – the employees; and come out with the remedial measures.

MARKETING STRATEGY DURING RECESSION WITH SPECIAL REFERENCE TO HINDUSTAN UNILEVER LIMITED

Recession is significant decline in activity across the economy, lasting longer than a few months. Industries are confronting heavy losses due fall down of global economy. As per Federation of Indian chamber of Commerce and Industries (FICCI) due to global recession many industries had to cut down production by 10%- 50%. This research paper will try to explain the term recession in comprehensive manner. This research paper aims to study the impact of recession on the FMCG sector with special reference to HUL.

A STUDY OF RELATIONSHIP OF PERFORMANCE APPRAISAL SYSTEM SATISFACTION AND WORK PERFORMANCE, AFFECTIVE ORGANIZATIONAL COMMITMENT, TURNOVER INTENTION AND INTRINSIC MOTIVATION WITH SPECIAL REFERENCE TO BANK OF INDIA SOUTH GUJARAT REGION

In the market driven economy, achieving the business goals involves uncertainties. This has necessitated shift from command and control organizations to learning organizations which makes people in organization most important. Along with many other HR practices, Performance Appraisal System is one of the most important systems that help the organization to navigate to goal attainment.

A Comparative Study Of Corporate Governance In Asia

Corporate Governance is the system of structural, procedural and cultural safeguards designed to ensure that a company is run in the long-term interests of its shareholders, as well as, other stakeholders. The Asian financial crisis of 1997-99, and the more recent corporate scandals have illustrated the importance of effective Corporate Governance systems and the linkage to business ethics throughout the world.  This study was undertaken to know whether the Asian countries follow Corporate Governance practices.