In India, there has been a recent spurt in the number of ‘item songs’ generated by Hindi films. These songs or ‘numbers’ are topping the popularity charts owing to the catchy lyrics and most importantly the performance by the top stars themselves. The present research article focuses on how such songs are a downright degradation of the entire womankind and how the patriarchal ideology thus promoted is detrimental to the safety of women in the real world. The obscenity and vulgarity endorsed by such songs often go un-noticed but do impact the psyche of people.

The followers of Sanātan dharma (termed as Hinduism by the Western scholars) visit temples, the sacred space, often habitually as a religious tradition received under their cultural heritage, oblivious of the many subtle and significant meanings conveyed through the temple architecture, the divine images and sacred rituals taking place within the temple premises.

This study investigates the effects of consumer’s environmental awareness and responsibility towards personal norms in shaping pro-environmental behaviour in Gurjat Context. Many of today’s environmental issues are directly or indirectly a consequence of people’s everyday behaviour. Indeed, as environmental concern has today become a universal phenomenon, understanding of the perspective and through its motivational domains is of much significance to strategic decisions of organizations.

Employees are important assets to any organisation. So, it becomes important for the organisation to understand and motivate the employees. In spite of all the motivations and support, the employee may not perform up to the expectations of the organisations. At such times it becomes more important for the organisations to understand the reasons of failure on the part of the employee. Such failure can be measured by using the Performance Appraisal System.When performance appraisal is conducted in an organization, an individual experiences various impacts like, behavioural and emotional.